Religious License Plates OK, Atheist Plates No Good

A North Dakota man requested a personalized license plate saying "Is No God." It was rejected, despite the fact that the state has allowed plates with religious messages such as "I love God" and "Praise God." As the man who applied for the plate said,

“If they're going to allow one point of view to be expressed on government property, they should allow everyone's.”

Exactly. If you don't, then you get a situation where the state government has to decide which views of religion are acceptable and which aren't-- which translates into state endorsement of particular religious messages. In my opinion, religious messages on license plates are a bad idea and should be avoided, no matter what the viewpoint. But if you are going to allow "Praise God," it seems pretty unreasonable to reject "Is No God."