Atheists Wasting Money

This time it is in Britain, backed by Richard Dawkins and the British Humanist Association.  They are placing an ad on the sides of 800 public buses in the UK. The ad text reads:

There's probably no God. So stop worrying and enjoy your life

Naturally Dawkins objected to the word "probably," but I guess they included it to be a little less confrontational.

I find this campaign somewhat amusing and less counterproductive than other atheist proselytizing efforts. But as with most of them, it is also pointless. Atheism is not a religion, it is an absence of belief.  I'm not sure why some atheists feel the need to act like they are part of a religious group. Do Dawkins and the other supporters of this advertising effort really think a simple statement on buses will gain converts to atheism?

Interestingly enough, several religious organizations in Britain had positive reactions to the campaign.  They think it will encourage people to think about God.  An authority on advertising agrees.  

Mike Elms, a Fellow of The Marketing Society and former Chief Executive of ad agency Ogilvy and Mather, said that the campaign could play a role in the revival of Christianity.

A spokesman for the Church of England also pointed out the obvious, that religious people are already enjoying life.  I'm not sure what the supporters of this campaign think they are getting for their money.