According to the latest American research, parents with no religious affiliation are losing the battle to indoctrinate their children. A majority of those surveyed who grew up in atheist or agnostic households, or where there was no particular religious attachment, later chose to join a religion.
As an atheist with a child, the last thing I want is to "indoctrinate" him in atheism. Atheism is not a religion and does not require indoctrination. I recognize that many people feel the need to believe in the supernatural, including God or gods. I also understand that numerous highly intelligent people are theists. All I want for my son is that he think critically, examine the evidence behind religious claims, and come to his own conclusions. He has to follow his own path as an individual.
Although there may be some atheists who think they need to raise their children as atheists, I'd be willing to bet that many share my view. Pearson's assumption that atheists want to indoctrinate children is a typical misinterpretation of what atheism is all about.